The organisers of the RVSR, Liv, Dave, Gary and Derbo, had seen my map of Clitheroe and thought it would be great to use it to show all the music venues around the town.
Most of the riders wouldn’t know where they could get food and drink, so we added take-a-ways, cafés, bars and pubs too. It was important to show them there were lots of places to eat and drink away from the main gathering on Castle Street. It helped spread the load around the venues in town and also encouraged our visitors to discover more about Clitheroe.
The Rally Marshals had the map printed on the back of their hi-vis jackets so when anybody asked for directions they just point to over their shoulders!
Althought going for over 10 years, the Scooter Rally never really had coherent branding or even a logo, but it worked. People just turned up and had a great time. But this year, instead of being just for the day this was a whole weekender.
So it was important to get the message out to the scooter clubs, venues and bands that this was going to be big and just as well organised.
The logo and branding had to follow the mod style of the 60s and be a distinctive badge to wear on t-shirts. We included a stylised image from a photo Dave had taken of last year’s riders. They’re chuffed we included them and next year we’ll select another group from this year’s “Ride-In” photos.
The A3 poster is supplied folded down to A6 so as to neatly fit inside your Parka!
