I’ve been working with the RVJ&B organisation since it’s inception in 2007. Jazz has an enthusiastic following but not widely popular as it can be seen as challenging.
So the marketing aim has been to promote jazz in modern, dynamic and vibrant ways to help attract a wider range of people and larger audiences.
Good, consistent, professional level branding has helped the club promote itself and gain the confidence of musicians, venues and funders.
The logo needed to be adaptable fitting into the variety of media from magazine advertising to social media and from small mobile screens to the huge projection screen at The Grand.
It also had to be easy to use by any of the groups within the organisation, eg the bands, the Jazz Jam, Ribble FM and the Spread Eagle and still retain it’s strong, distinctive identity.
